It’s 7 a.m. and we’re standing in the building lobby of Roc Nation, a cold, clean room of white marble not unlike hundreds of other office lobbies in Midtown Manhattan. It’s early. This part of the morning is usually reserved for construction workers, Starbucks employees, and supremely self-motivated shark-eyed business types, not writers and photographers. Who conducts an interview at 7 a.m.? Who could possibly hate their bed this much?

Enter Michael Yormark, the president and chief of branding and strategy for Roc Nation. Yormark—the former president and chief executive officer of the NHL’s Florida Panthers and twin brother of Brooklyn Nets & Barclays Center CEO Brett Yormark—is the man tabbed with pushing Jay Z’s Roc Nation enterprise toward the forefront of sports and entertainment. Whether it’s lining up opportunities for Miguel Cotto and the rest of the Roc Nation Boxing roster, making sure Rihanna has all of her needs met while on tour, or closing deals with millions of dollars and countless necks on the line, Yormark is Jay’s man.

In the corner of a 39th floor office filled with Basquiat paintings, floor-to-ceiling windows with multimillion dollar views, and any number of luxurious details that my brain probably failed to register, Yormark remains as focused and hungry as a start-up CEO working from a studio apartment. And why would we expect any less? This is Shawn Carter’s guy.

Michael Yormark finishes a phone call and sits back in his chair, his tailored French cuffed shirt clearly letting me know I’m woefully underdressed. Any issues concerning the early start of our conversation are very quickly shown to be one-sided, as Michael Yormark has apparently been awake since 3:30 a.m.