As most of you already know, the reason the drink is called "Gatorade" is due to the fact that it was created for the University of Florida's football team. Somebody in Gainesville was very smart, negotiating a deal at the outset to earn the university royalties from every bottle sold in exchange for using their mascot's namesake in the marketing of the product. Honestly, though, $150 million seems kind of low given how much Gatorade is sold worldwide. Maybe it's time for Florida to renegotiate.