Year: 2010

If you’re a fan with courtside seats who likes to yell at players and officials, you have to know they’re going to hear you, and so will the media members sitting close by. If you’re the owner of the team, it would probably behoove you to be particularly careful about what you say.

It's safe to assume that firmly on the “don’t” list would be heckling your own players, but in December 2010 that is precisely what Sterling did as he hurled insults at Clippers point guard Baron Davis. His taunts ranged from condescending questions like “Why are you in the game?” to plainly mean personal attacks like “You’re out of shape!” Does it come as any surprise, then, that Sterling apparently had plenty more to say to Baron? No, no it does not.