Toyota Customizes Three Avalons for SEMA

Will dressing up the luxury-sedan help change consumer perception?

We're on the road to Vegas, just days away from live direct-from-show coverage.

The previews keep pouring in, and the latest teaser comes from Toyota. Customized versions of the Avalon—a nice, but ultimately rather conservative full-size sedan—come as a surprise. Toyota's promised three custom versions, two produced in-house and one in collaboration with DUB.

There is a hybrid version, the HV Edition, and a supercharged set-up that aims sights at rivals like the Dodge Charger and Ford Taurus. The DUB Avalon rides on 22-inch matte black TIS wheels and a lowered suspension. A full suede interior smooths out the finish.

[via Left Lane]

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