Years Active: 1897-2004
Complex Says: Any car company that managed to stick around for 107 years was doing something right. In fact, Olds did a lot of things right. It was the first manufacturer to make use of an assembly line (Ford was the first to make use of a moving assembly line). Olds raced a luxury car that cost more than a three-bedroom home against a train--and won. The company offered the first automatic transmission, along with the first V8 engine. Despite the history, performance, and luxury the marque offered, by the time the '90s rolled around, Oldsmobiles were largely just another rebadged GM product. Another once proud marque fell victim to American badge-engineering.