As we told you recently, soccer star Ronaldinho is one ugly motherfu…well, you know. We don't need to rub it in. But, right now, it looks like his financial situation is about to get a little bit uglier, too.

Recently, Ronaldinho reportedly lost a $750,000 endorsement with Coca-Cola after he was spotted sipping on a Pepsi at a press conference. That's right. While he was collecting checks to rep for Coke, he instead opted for Pepsi and pissed off the guys in charge of paying him. So, they decided to terminate his deal immediately.

Oh, and just so we're clear: It's not like he was sipping a Pepsi behind the scenes at the press conference or using a koozy or anything. No, he had the can of Pepsi sitting directly in front of him throughout the duration of the press conference.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," Coca-Cola marketing chief Marcelo Pontes said after the incident. "The sponsorship had become embarrassing."

Not as embarrassing as what ended it.

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[via World of Sport]