The Media Merchants, a technology-based production company from Vancouver, recently got their hands on a super-rare, $1.5 million Lamborghini Reventon for what they've dubbed The Lamborghini Project. The project consists of what is essentially a 3-D light show projected onto the beast of a vehicle. Creative technical director Anthony Diehl and animator Stuart Langfield used the dark grey body of the car as their canvas, mapping animated images and other visuals onto the car to produce one of a kind visual experience.

via Hypebeast