DATE: Late 1970s-present
COMPLEX SAYS: Today, nearly every baller can get cake by pushing products, but back in the '70s, athlete endorsements were far less common. Erving became one of the first players to cash in on endorsement deals by selling everything from ChapStick to Converse kicks. Nearly 25 years after retirement, Dr. J is still seen in commercials today. Can't knock the hustle.