A lot of social media contests are based on luck; others reward those with quick wit and cleverness. Then there’s the more shallow variations, based solely on what your mamma gave you—and of course we can’t look away.
Meet Lizzy Marola, a freshman at Coastal Carolina University, and the winner of Hollister’s “Beach Bum” facebook contest; a competition which invited participants to post pictures of their derrieres in Hollister jeans—for the scrutiny of the internet. Lizzy, who entered on a whim, just took delivery of the grand prize: a custom 1978 VW microbus, filled with surf gear. Check the pics and be your own judge—but don’t try name dropping us in your friend request.