There’s only one way to explain Kia’s epic reinvention of its corporate identity and image—it must be working with aliens, right? Alright, maybe that’s a bit extreme, but you have to hand it to Hyundai's underling. After all, it wasn’t that long ago where whippin’ anything made by the Korean manufacturer would get you laughed at. Now, the Seoul-based carmaker turns out a consistently decent lineup of cars—which all happen to look pretty dope as well.

The latest refresh to drop is the 2011 Optima, which will be making a 60-second appearance in a commercial during the 2011 Super Bowl. And if dropping NFL ad-cash wasn’t big enough, Kia's also having One Epic Contest for the sporty sedan. No really, One Epic Contest is the name. Through upcoming TV spots, print ads and of course, social media, Kia will be releasing clues to help participants answer questions at, where five winners will drive away in their very own 2011 Optima. Check it out, and may the force be with you.

Also, check back soon for a full review of the 2011 Optima Turbo.

Source: Kia

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