Simple, Slick Exterior Design
Complex Says: Most city and urban cars have the general shape of a compressed hatchback, with the hatchback part chopped off. (Toyota's iQ and Smart's SmartFourTwo are the best examples of this.) The Ford Start bucks that trend, going for a modern, edgier design that gives off a playful vibe. That look also creates less drag, meaning you use less power to get from point A to point B. The silhouette gives it the appearance of speed, not staid commuting. Granted, these cars aren't built for speed, but just 'cause you can't dunk doesn't mean you don't wanna rock the new LeBrons, right?