Long before sneaker unboxings were documented for the entire internet to view, an 18-year-old LeBron James unboxed his first signature sneaker prior to an exhibition game in L.A.
While James had seen samples of the shoe in earlier meetings with Nike, he hadn’t yet seen the finished product. Upon arriving at the road game, Nike presented James with a box that included a headband, a pair of socks, and the Air Zoom Generation.
James revealed his first reaction to the shoe on Uninterrupted’s The Shop, which airs in full on Friday. “You smell the inside, of course," he laughed. "You’re damn right.”
Watch LeBron reminisce about the moment below.