Nike is expanding on its virtual partnerships today with the announcement of its multi-year partnership with Epic Games, the video game publisher of the popular franchise Fortnite.
Hot on the heels of confirming its partnership with EA Sports, Nike Virtual Studios is launching a new immersive gaming experience on Fortnite today dubbed "Airphoria."
For this collab, Fortnite players are able to explore the Air Max-themed "Airphoria" universe with design elements pulled from the classic Air Max 1, Air Max 97, and Air Max TW sneakers, as well as newer models from the Air Max line, including the Air Max Scorpion and Air Max Pulse. Players will be able to locate the space via Fortnite Discover or by entering the island code 2118-5342-7190.
In addition to the launch of "Airphoria," Fortnite players can also purchase the outfits worn by "Airphoria" characters, Airie and Maxxed Out Max, for their characters, while a "Airphoria"-inspired collection is also launching at Nike.com today.
It's also worth noting that Jordan Brand, the subsidiary brand of Nike, has collaborated with Fortnite in 2019 with a limited Downtown Drop LTM event that featured new challenges and in-game "skins."
"Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products," Ron Faris, VP and GM of Nike Virtual Studios, said. "As digital and physical worlds become more seamless across the products and experiences we offer, we’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play.
Readers can access the "Airphoria" experience on Fortnite from now until June 27 at 8 p.m. ET.
