words // Zack Schlemmer
Reebok continues the 20th anniversary celebration for the Instapump Fury with another one of the 27 collabs announced this year with Frank the Butcher. Frank gets his hands on the iconic Fury for two colorways, one each for men and women.
Via Reebok Classic:
Reebok continues to celebrate the 20th anniversary of the iconic Instapump Fury with an exclusive collaboration with Frank the Butcher, seeing one of the sneaker world’s most renowned and celebrated design experts rework one of Reebok Classic’s most directional and innovative silhouettes.
The Frank the Butcher x Reebok Instapump Fury 20th Anniversary features a woven jacquard splatter design across the upper, with reflective splatter print details on the Pump bladder. The understated primary backdrop is contrasted with standout colourblock accents of either nude or neon candy pink on the heels and toe to provide a highly impactful aesthetic. The signature slogan from Frank’s Business As Usual collection pieces, “All Is Fair”, is embroidered over the toebox, whilst a lightning bolt graphic features on the iconic Pump mechanism, and a colorful BAU heel and inner lining is complemented by the fresh white Hexalite sole unit. A further design element linking to Frank’s Business As Usual street wear line is the coordinating BAU rubber handbags included with each shoe.
The Frank the Butcher Instapump Fury 20th Anniversary Collaboration will be available March 15th at Frank The Butcher's label, BAU, along with a global release at select Reebok Classic retailers.
