Reebok Taps Vintage Collectors for New Aztrek Campaign

Reebok has a new Aztrek campaign for fall/winter '18 featuring Jay Versace, Kirk Tilton, Sara Gourlay, Angie Chavez, Josh Matthews, and Jordan Page.

Kirk Tilton x Reebok Aztrek (Sneaker Detail)
Image via Reebok
Kirk Tilton x Reebok Aztrek (Sneaker Detail)

Since its return over the summer, the Reebok Aztrek has dropped in a handful of colorways, but for the fall/winter season, the brand is gearing up to give the retro runner its biggest push yet.

A new campaign centered around vintage collectors has been launched to highlight the Aztrek and its latest colorways. In the mix for this shoot are Jay Versace and For All to Envy's Kirk Tilton, both of whom are featured here, along with Sara Gourlay of Frankie Collective, Angie Chavez, Josh Matthews, and Jordan Page.

Jay Versace x Reebok Aztrek (On-Foot Grid)

In addition to videos, each personality has partnered with Reebok to curate a selection of reworked vintage Reebok garments which will be made available via giveaways on reebok.com. This promotion begins today with items chosen by Gourlay and Jay Versace, with the rest of the collections set for giveaways over the next few weeks.

Readers can shop the latest Aztrek styles, including colorways pictured here, from reebok.com for $90 each.

Jay Versace x Reebok Aztrek (On-Foot Sole)
Jay Versace x Reebok Aztrek (On-Foot)
Kirk Tilton x Reebok Aztrek (On-Foot Grid)
Kirk Tilton x Reebok Aztrek (Sneaker Detail)
Kirk Tilton x Reebok Aztrek (On-Foot)

 

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