Can Kendrick Lamar Make You Like Reebok's New Running Sneaker?

Kendrick Lamar blessed fans in LA with a surprise performance to celebrate his Reebok partnership.


Last night, Kendrick Lamar treated his hometown to a once in a lifetime concert experience as he performed from the back of a moving flatbed. The event was sponsored by Reebok and served as the rollout for its newest running sneaker, the ZPump Fusion.

We first learned of the Kendrick/Reebok partnership late last year, and the Compton MC has since been involved in a handful of promotional spots for the brand, but last night's appearance topped them all.

Taking the stage to perform cuts from his Spotify record-breaking new album, Kendrick was laced in the "Black/Solar Yellow" colorway of the ZPump Fusion. Combining classic Reebok tech like the Pump system with a modernized silhouette, the ZPump Fusion aims to offer a balance of functionality and street-friendly aesthetics.

With the popularity of runners and Kendrick's stock at an all time high, is this enough to convince 'heads to make jump? If so, you cop a pair today for $110