Adidas Announces Another Game-Changing, Color-Shifting Technology

Adidas announces new technology called Chromatech that ensures "no two shoes will ever be the same." Find out more here.

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Complex Original

Image via Complex Original

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During All-Star Weekend, adidas snuck into a crowded release schedule with one of its most innovative projects yet, the XENO Pack. Now, the brand has found yet another way to manipulate colors with its Chromatech technology.

Chromatech will make its debut on the popular SL Loop Racer silhouette. As the Chromatech material expands and contracts during wear, the colors change accordingly. Over time, the color shifting creates a unique look based on how the sneakers were worn, meaning that no two pairs will be alike, similar to the way raw denim breaks in. Yeah, we're already sold on this one.

The adidas SL Loop Racer 'Chromatech' will launch on May 8 in three colorways: yellow, black, and purple, but some retailers like Oneness are already stocking the trio for $90 apiece. Jump on 'em now to get a head start on breaking in your pair. 


[via adidas and Oneness]