Converse Set to Kickoff Massive "Made By You" Marketing Campaign in NYC

Converse kicks off its biggest marketing campaign ever - "Made By You" - with a special exhibition in New York City.

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Image via Complex Original
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The Converse Chuck Taylor All-Star. No shoe has a deeper or richer history than the storied silhouette from Massachusetts. From its simple beginnings, the shoe has gone on to become a cultural icon and arguably the most recognized shoe in the entire world.

To achieve such fame, a product needs a loyal fan base. And that's what Converse is celebrating with this campaign. "Made By You" is a celebration of everyone that's ever worn a pair of Chucks. More than just a canvas sneaker, "Chucks" became a canvas for people, their emotions, their lives. Ian Stewart, Converse Vice President of Global Marketing, conveyed that sentiment stating "'Made by you’ originated from a simple human truth – we all want to be our true, authentic self in this world. Fans of Chuck Taylor are the ones who have made Chuck Taylor an iconic badge of creative self-expression. It's time we celebrated them.”​ Whether you were a world famous artist, a young teen that immortalized fleeting feelings, or an Average Joe that wore a beat pair to work everyday, your Chucks told a story. Your story.

Kicking off in New York City's Flatiron Plaza on March 3, the celebration will be highlighted by a portrait exhibit, a 360 virtual reality experience, and the incorporation of Google's Cardboard technology which will allow fans to have a truly immersive experience as they step into the sneakers of artist Ron English, zombie Joanna DeLane, musician King Tuff and urban explorer Thomas Midlane. Some of the portraits included in the exhibit include Futura, Andy Warhol, Patti Smith, and of course, everyday wearers of the Chuck Taylor. The exhibit runs until March 7 so if you're in the NYC area, make this a priority event on your calendar. Future "Made By You" exhibitions are scheduled to launch in London, Mexico City, and Beijing as well as pop-up portait studios at Converse retail locations around the world.


[via Converse]