Kobe Bryant and Eric Avar Discuss Design and the Kobe VII System Supreme

If you ever wonder what goes into making a sneaker, it's more than just the designer. The athlete has demands that need to be met and requests for different materials and throws out plenty of ideas — it is then the designer's job to capture all of those needs in the final product. Here we have Eric Avar, the creative director behind the Kobe VII and Kobe himself talking about all of the details that went into Kobe's latest signature.