In 1987, Nike launched one of their most innovative and groundbreaking designs, the Nike Air Max. Known now to some as the Air Max 87 and to others as the Air Max 1, the first sneaker to feature a visible Air cushioning unit in the heel set the direction for countless designs that use Nike's most popular technology. From the inspiration Tinker Hatfield found in Paris, to the other sneakers he was presented to design alongside the Air Max 1, check out 25 Things You Didn't Know About the Air Max 1.
atmos Was the First Company to Collab on an Air Max 1
The Heel Branding Changed As the Air Max 1 Developed
People Thought the Air Bag Would Puncture
The Marketing Side of Nike Didn't Like the Idea of the Air Max 1
The Air Max 1 Started a Revolution
The Air Max Was Presented To Tinker As A Pack of Sneakers
Inspired by Le Centres George Pompidou
The Air Max 1 Took the Competitive Marketing of Sneakers Mainstream
The Biggest Air Unit To Date
The Air Max 1 is the Only Sneaker With An Entire Book of Art Dedicated to It
Air Could Have Been Another Brand
Suede and Mesh Takes a Holiday
The First Air Max 1 Retro Was Almost a Hybrid
The Leather Version of the Air Max 1 First Released in 1988
The Air Max 1 is Crowned Jewel
Air Was Developed by Marion Frank Rudy
The Initial Air Max 1 Had a Different Midsole
The Mini Swoosh Is Introduced
The Colorway Was Also Inspired By The Pompidou Center
The First Air Max 1 Commercial is Considered to Have "Put Nike on the Map"
The Air Max 1 was revolutionary, so when Nike unveiled it to the world, the created a commercial that used the song "Revolution" by The Beatles. It featured superstar athletes like John McEnroe, Bo Jackson and Michael Jordan. The commercial is considered to have put Nike on the map by many people's opinion, taking them from a mere sneaker company to a household name.