Sneakers

Kylie Jenner Is the New Face of the Adidas Falcon

Adidas taps its newest brand representative, Kylie Jenner, as the face for its new Fall/Winter 2018 campaign for the '90s-inspired Falcon silhouette.

kylie jenner adidas falcon fw18
Image via Adidas

Kylie Jenner recently announced a deal with the Three Stripes as a brand representative, and she's already getting to work as the face of the new Adidas Falcon campaign.

The women's chunky sneaker draws inspiration from the 1997 Adidas Falcon Dorf and has been featured on the fashion mogul's Instagram predating her time as an official brand ambassador. Kylie is the latest of the Kardashian family to join Adidas, with her sister Kendall and brother-in-law, Kanye West already intertwined with the brand.

The black/pink Adidas Falcon worn by Jenner drops Sept. 6 alongside other new colorways for a retail price of $100 on adidas.com and at select retail locations.

Adidas Falcon
Release Date: 09/06/18
Color: Core Black/Core Black/Light Pink
Style #: B28126
Price: $100

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