The inspiration for a colorway can come from anywhere these days. And it's typically a specific color scheme that leads to a particular nickname, like the "Tiffany" Dunk, "Grinch" Kobe VI, and the entire LeBron "Sprite" lineup. Sole Collector applies this concept to 10 former and current NBA players and outfits each of their signature sneakers in a colorway inspired by one of their actual endorsements. You can also think of it as what a PE sneaker would like for Wheaties (Michael Jordan) or Pepsi (Kyrie Irving). Check out what Sole Collector came up with here.
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[via Sole Collector]
