Salehe Bembury's 'Sand Be The Time' New Balance 990v2 Collab Is Releasing Again

Salehe Bembury confirms that his 'Sand Be The Time' New Balance 990v2 collab is releasing in December 2022. Find the official launch details here.

New Balance 990v2 'Sand Be The Time' Front
Image via Salehe Bembury
New Balance 990v2 'Sand Be The Time' Front

Frequent collaborators Salehe Bembury and New Balance are getting back together soon for a colorful sneaker collab coming soon.

The designer shared the first look at his forthcoming New Balance 990v2 collab on Instagram this week but not much else is currently known about the project at the time of writing. Although the inspiration behind the project wasn’t revealed, the image shows that his take on the 990v2 will feature hairy suede overlay panels that appeared on the “Peace Be the Journey” 2002R collab from 2020. Additional details on the shoe are purple accents on the ‘N’ and 990 branding on the sides and tongue. Wrapping things up below is an orange Abzorb midsole and a purple outsole.

Despite an early look from Bembury, release details for his New Balance 990v2 collab have not yet been made official by either of the parties involved. Keep it locked to Sole Collector for new developments in the coming weeks.

UPDATE (12/06): Bembury has officially confirmed that his much anticipated “Sand Be The Time” New Balance 990v2 collab will be released this Thursday, Dec. 8, at beaspunge.com at 12 p.m. ET. A wider release of the project has not yet been announced by the brand.

UPDATE (12/13): Fans who struck out on the initial “Sand Be The Time” New Balance 990v2 release will have another will have another opportunity to cop a pair soon. The collab will be available again on Dec. 22 at Newbalance.com for $200.

New Balance 990v2 'Sand Be The Time' Front
New Balance 990v2 'Sand Be The Time' Lateral
New Balance 990v2 'Sand Be The Time' Heel
New Balance 990v2 'Sand Be The Time'