Jordan Brand Officially Unveils the Air Jordan 34

Jordan Brand has dropped a teaser for the Air Jordan 34. Click here to learn more about what we know so far.

air jordan 34 xxxiv zion williamson
Image via Nike News
air jordan 34 xxxiv zion williamson

Today, Jordan Brand has dropped a teaser on Twitter of its forthcoming Air Jordan 34 signature sneaker.

The cryptic tweet is caption includes the roman numerals "XXXII - XXXIII - XXXIV" that are joined by an emoji and a black and white silhouette of what's expected to the next Air Jordan model. While nothing has been made official, the center of the tooling is translucent, which hints that the power-lacing tech from the Nike Adapt BB sneaker may be in play. 

While official release information has not yet been announced, stay tuned to Sole Collector as more details are expected to arrive in the coming days. 

UPDATE (09/07): After a teaser on social media yesterday, Jordan Brand has officially unveiled the Air Jordan 34.

According to the brand, the latest model will put a focus on only what the athletes need in a performance-driven basketball shoe by stripping away non-essential material from the upper, boasting a textile material to keep the shoe as light as possible without sacrificing its structure. Adding to the look is a black heel counter with red Nike Air branding printed on the center.


Continuing the brand's longstanding commitment to delivering game-changing innovation is the introduction of the Jordan Eclipse Plate. This tech is featured in the midsole, which is formed by two Pebax pieces along with a Zoom Air unit in the forefoot to help athletes explode off their first step. Towards the heel, the construction of the plate puts more emphasis on stability so wearers can tackle the sport's full range of explosive movements including cuts, sprints, and jumps.


The new Air Jordan 34 will officially debut on Sept. 25 on the SNKRS app and at select Jordan Brand retailers.

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