Snoop Dogg Designs a New Sneaker for adidas


Images via adidas


by Brendan Dunne

Apparently part of the ongoing Snoop Dogg x adidas partnership involves the West Coast rapper getting the official title of "director of football development."

Part of the Dogg's directing has resulted in this new adidas Gameday Trainer design, which pays tribute to the music video that accompanied his debut single, "Who Am I? (What's My Name?)." In reference to how Snoop transformed into a Doberman in that classic clip, this sneaker features canine details like fangs on the front and collar studs on the back.

This Snoop Dogg x adidas Gameday Trainer, along with a matching adizero 5-Star 4.0 Uncaged cleat, will launch first at Undefeated in Los Angeles with a special party on Friday, May 29, from 7 to 9 pm. After that, the latest Snoop Dogg adidas collection will be more widely available via Eastbay and adidas online come June 1.