It turns out Nike makes special sunglasses designed to hide the tears of those crying after missing out on Saturday morning sneaker releases.
At least, that's what it intimated during a troll response to one follower who complained about not being selected in this weekend's The Draw launch of the "Wings" Jordan 12s. The tweet, embedded below, was spotted by The Shoe Game.
@JasonsJigs Sorry to hear that. Be sure to cover the tears with these: https://t.co/GkXrWd2n84
This troll move isn't quite on the level of Nike's sending corks and Oreos to a user, but still should be commended as an instance of the brand having fun on social media by going beyond just tweeting product links and straightforward customer service replies.
