Sneakers

The Line Outside Nike's New Store Is Bananas

Nike Soho opens in New York City with a huge crowd of people outside anticipating restocks and early releases.

Nike Soho
Image via Nike

Given the restocks and early product Nike said was coming to its new Soho store, it doesn't come as much of a surprise that the spot's grand opening attracted quite a few eager sneakerheads. What was the scene like in downtown New York City today? Twitter user @_PSNY captured some of the chaos with the below video.

Nike already issued wristbands to people who were waiting in line last week in anticipation of the store's original opening day of Nov. 11, so a good portion of the release day product is likely already spoken for. That being said, Nike has plans to bring plenty more restocks and customer experiences to its Soho store in the coming weeks.

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