New Puma Collection Celebrates 70 Years of Tony the Tiger

Celebrating 70 years of Tony the Tiger, Kellogg's and Puma are teaming up for a collection of sneakers and apparel inspired by the mascot of Frosted Flakes.

Kellogg's Frosted Flakes Tony the Tiger Suede & Roma Collection
Image via Puma
Kellogg's Frosted Flakes Tony the Tiger Suede & Roma Collection

For as long as most of us can remember, Tony the Tiger has consistently been present in our grocery aisles and on our television screens. Confirming that thinking, Kellogg’s and Puma are linking up to celebrate the 70th Anniversary of Frosted Flakes’ loveable mascot with a collection of sneakers and apparel.

Tony is the muse for fresh executions of the Puma Suede and Roma. The Suede is predominantly styled in orange and bears and an all-over tiger stripe print, while the Roma is more of a reference to the famous blue cereal box with tiger-striped branding. Both pairs are highlighted by co-branded elements and special insoles. Matching hoodies and t-shirts are also included in the lineup.

The “Tony the Tiger” Suede ($80) and Roma ($75) will release on puma.com this Thursday, Dec. 1.

Kellogg's Frosted Flakes Tony the Tiger Suede & Roma Collection Detail
Kellogg's Frosted Flakes x Puma Suede Tony the Tiger
Kellogg's Frosted Flakes x Puma Suede Tony the Tiger Detail
Kellogg's Puma Roma Frosted Flakes Tony the Tiger Fridge Side
Kellogg's Puma Roma Frosted Flakes Tony the Tiger Fridge
Kellogg's Puma Roma Frosted Flakes Tony the Tiger Fridge Heel

 

Kellogg's Frosted Flakes x Puma Tony the Tiger Collection (2)
Kellogg's Frosted Flakes x Puma Tony the Tiger Collection (4)
Kellogg's Frosted Flakes x Puma Tony the Tiger Collection (3)
Kellogg's Frosted Flakes x Puma Tony the Tiger Collection