words // Brandon Richard
via Press Release
Ten years ago, adidas Originals started a dedicated streetwear range by opening its first flagship store in Berlin-Mitte. Since then, Originals has developed into an iconic sportswear label for the street, with the shop offering the latest and greatest products ever since. In celebration of one decade in Berlin, adidas Originals has introduced the limited edition 10th Anniversary "Made for Berlin Pack," which is inspired by the vibe of the capital.
Previewed here at Sole Collector a week ago, the "Made for Berlin Pack" consists of a Berlin Colorado Windbreaker and the Berlin ZX9000, one of the city's most beloved footwear silhouettes. Inspiration was drawn from the futurist style and colors of Berlin architecture and the city's gritty style. A combination of grey, metallic silver and off white work alongside hints of red next to special treatments, such as bleaching and washing processes, to create a rugged and vintage look.
The one-of-a-kind feel of the pack continues with individual numbering on the sets, which are limited to 150. Numbers on the shoes were laser-edged in Scheinfeld, Germany, the only adidas-owned production facility in Europe, while the apparel pieces will receive their number stamps upon purchase at adidas Berlin.
Adidas Originals' "Made for Berlin Pack" will be available this Saturday, September 10th at the "10th Anniversary Flea Market" at the store in Berlin-Mitte.
Next up on the adidas Originals 10th Anniversary trail are locations in Tokyo and New York City, which will celebrate their decades with dedicated product packages in December 2011 and September 2012 respectively.
