The Sneaker "Pawn" Store Owned by a Teenager Is Reportedly a Sham

Seventeen-year-old sneakerhead and business owner Chase Reed was a marketing scheme to create buzz for the store.

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Complex Original

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Last year, then-16-year-old Chase Reed took his love for sneakers to the next level by selling his personal 200-pair collection to open a sneaker pawn shop. What was thought to be an astounding accomplishment for a teenager was allegedly a marketing scheme to create buzz around the business.

According to the New York Post, several of Sneaker Pawn's employees insist that it was all a front. Troy Reed, the teen's father, claimed the shop was completely his son's vision and was seeded by the sale of his collection, but ex-business partner Damon Taylor claims the sneakers were not Chase's and that he was just used to give the shop a younger presence. 

“We took his son and put his son as the face,” Taylor told the Post.

The article also reported that Reed did not collect sales taxes or adequately compensate employees. Former employee Damaries Negron said that they failed to pay her, but offered her a share in the company instead. 

In an industry as big as sneakers, the idea of a sneaker pawn shop should've been successful without shady business practices and a front.