When Nike SB released the “What The" Dunk in 2007, the irreverent collage colorway was assumed to be a one-off idea limited to skate-centric sneakerheads. By piecing together 31 of the most coveted Dunk drops at that time on one lone launch, years of SB Dunk hype was suddenly compounded on one wild release.
At the moment, the “What The” Dunk was made to celebrate the release of Nike SB’s Nothing But the Truth skate video. In reality, the “What The” Dunk was the proud past of one of sneaker culture’s most hyped franchises suddenly compiled for the present. Fans had to wonder, would it ever happen again?
Fast forward 13 years later and the mix-and-mash motif known as the “What The” colorway has swept footwear by attaching itself to categories like basketball, retro running, and even fan gear. As Jordan Brand gets in on the action with this month’s “What The” Air Jordan 5 release, Flight Club has you covered on the greatest sneaker drops to ever carry the weight of multiple colorways all at once.