Sneakerheads go-to care brand – Crep Protect – has linked up with adidas to deliver a line-up of collaborative sneaker care products and services at their new Oxford Street store.

Renowned worldwide as the industry's leading name for sneaker protection and cleaning products, Crep Protect has continually expanded its portfolio to cover a full range of products and services essential to the maintenance of your kicks. After the Three Stripes recently opened the doors to their new Oxford Street store, the cleaning kings have linked up with adidas for a selection of co-branded products and in-store services for sneakerheads, and casual fans alike.

All Images via Crep Protect

The collaborative effort will bring the likes of Crep Protect’s Ultimate Rain & Stain Barrier, CURE Cleaning Kit, Travel-sized wipes and Mark On Pens to the streets of London with an exclusive new co-branded finish. Alongside the product release, the store will deliver bespoke services such as a purpose-built, drop-off sneaker cleaning station.

Speaking on the collection, CEO and Co-Founder of Crep Protect, Rizwan Ahmed said: “Crep Protect is proud to announce the official co-branded partnership with adidas Originals. We want all adidas Creators and Londoners to receive a premium range of sneaker care products and a memorable cleaning service when visiting the new flagship store on Oxford Street.”

This is next level.