So you want to be a Sneaker YouTube star. You’ve watched videos by your favorite creators for years, got your unboxing angles down pat, and have perfected your “what’s up guys?” Now how do you actually get things started and create your own Sneaker YouTube channel?

There’s no one better than the one and only Jacques Slade, aka Kustoo, to tell you how to dip your feet into the game, so we had him tell it. Here’s what he had to say.