The Nike Roshe Run has a bad reputation in 2019. It’s become the footwear signifier for the uncool, the uninitiated into the world of sneaker hype, a stain found during deep dives into the Instagram accounts of those who wouldn’t want you to know they’ve owned a pair. But this wasn’t always the case for the Roshe: It led the minimalist movement in the footwear industry and was a stepping stone for a lot of people who today fancy themselves “sneakerheads.”

Designed by Dylan Raasch more as a personal project than a company-driven initiative, the original Nike Roshe Run released in 2012 with a one-piece outsole, a two-piece upper with minimal lacing, and a streamlined look. Inspired by Zen ideology—the original “Iguana” colorway took cues from moss found in Buddhist temple gardens—the intensely simple design offered a fresh aesthetic in the burgeoning world of lifestyle sneakers. But then came the real kicker: The Roshe Run’s ticket price read just $70.

“It’s been a while,” says Joe Staley, owner of Kentucky sneaker boutique Oneness, thinking back to those days. “But I feel like I remember the first thing noticeable was the price. And the shape. It was something new, and we felt at the time that a lower-priced model may be a solid buy, and the shape felt right. None of us knew what it would end up being.”

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