Tim Newcomb

Joined September 2016 | 25 posts

Latest Stories

Nick Kyrgios has made headlines for breaking Wimbledon's dress code by wearing white/red Air Jordan 1 Lows. Here's how it plays into the tournament's history.

BY TIM NEWCOMB

What Nick Kyrgios' Jordans Mean to Wimbledon's Dress Code

'The barriers of creativity and the barriers between disciplines are eroding in front of us,' says Hoke in a new interview from Nike's headquarters.

BY TIM NEWCOMB

Nike Design Chief John Hoke on Swoosh Campus, the Metaverse, and the Future of Shoes

In 1982, Nike bootlegged its Oceania runner to help bypass import laws and formed the Nike One Line. This is how that history influenced a current Air Force 1.

BY TIM NEWCOMB

How Nike Bootlegged Its Own Sneakers

On's running sneakers are taking over. Here's what you need to know about the Swiss company, from its CloudTec cushioning to Federer's involvement.

BY TIM NEWCOMB

Inside On, the Red-Hot Swiss Sneaker Brand Backed by Roger Federer

From creating the Air Tech Challenge line to designing for tennis players like Andre Agassi and Roger Federer, here’s more on Tinker Hatfield’s tennis legacy.

BY TIM NEWCOMB

How Tinker Hatfield Changed Tennis Sneakers

Jeremy Sallee, Puma’s head of basketball footwear design, talks about the upcoming Puma RS-Dreamer Proto basketball sneaker, working with J. Cole, & more.

BY TIM NEWCOMB

'This Is the One': The Design Process Behind J. Cole's Signature Pumas

From the original Nike Swoosh debut in 1971 to the modern-day READYMADE x Nike Blazer logo, here’s the evolution and history of the Nike Swoosh design.

BY TIM NEWCOMB

The History of the Swoosh on Nike's Sneakers

Sneaker design veterans Wilson Smith, D'Wayne Edwards, and more on the best steps to becoming a sneaker designer, including schooling, internships, drawing.

BY TIM NEWCOMB

How to Become a Sneaker Designer

The lack of referee-specific shoes makes it tough for NBA refs to find sneakers that work for them. Here's why they're wearing Nike, New Balance, and Hoka.

BY TIM NEWCOMB

The Other NBA Sneakers: The Uniform World of Referee Shoes

Tennis legend Roger Federer unveils his collaboration with Swiss sneaker brand On. Here's where and when his Roger model will release.

BY TIM NEWCOMB

Roger Federer Is Making a New Name for Himself in Sneakers

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