For many collectors and casual consumers, sneakers are a way of life. They represent everything from status and swag to comfort and community. At the same time, shoes—and how we interact with them—can teach us a lot.
A pair of kicks earned through hard work can teach you about patience, and the value of taking care of something. The passed-down tradition of cleaning and polishing shoes can also lead to important conversations between generations about life lessons.
Popular shoe care brand KIWI® looks to examine these conversations in the latest spot for their sneaker care line. The short film features a father and son having an open and honest dialogue that spawns from the younger character’s obsession with cleaning his new Q4 Millennium-Hi basketball shoes. What starts as a simple exchange about coveted kicks quickly evolves into a much larger discussion about manhood.
“Being a man is about knowing when to stand up and when to walk away,” the father says.
KIWI® wanted to remind people that while taking care of your sneakers is important, at the end of the day it’s the steps you take in them that count. It’s time to #WalkWithPride.
Checkout the film from KIWI® above.
