Mason Garments go free fall to showcase their otherworldy FW18 campaign visuals directed by Calvin Pausania.
For their latest seasonal offering, the Dutch footwear brand has put a conscious emphasis on the art of listening to your heart. In an effort to visualise this concept, the brand called on Photographer and Art Director, Pausania, to capture the energy of the 'Heartbeat' collection.
Speaking on the campaign, Calvin Pausania commented: “Creatives reading this might have a hard time figuring out their journey and experience moments of falling and not being on the right path to their desired goals. It is important to stay focused and patient and learn how to deal with different challenges. Figuring out yourself resembles a heartbeat pattern: The end is in the beginning, yet we decide to proceed. ”
Take a look at the full campaign below, and shop the latest offerings from Mason Garments via their online store.
