As part of London: ON AIR Nike have unveiled The Studio, a collaborative space in the heart of London – aimed to inspire and foster young creative talent through a series of workshops.
In the lead up to Air Max Day, Nike will welcome over 650 people into The Studio, to work with industry leading mentors in the fields of music production, photography and interactive design.
The mentors including illustrator Alice Stewart, video artist Natalia Stuyk, photographers Joseph Hayes and Olly Burn alongside representatives from Radar Radio – will be calling on the heritage and innovation of Nike Air Max to teach the attendees new skills and help them create work inspired by the Nike VaporMax.
Complex are also on hand throughout the week working with 10 young Londoners to create a zine to celebrate the Air Max story and the work created at London: ON AIR – The Studio.
We went access all areas at the launch to see how Nike are unlocking the creative potential of London’s next generation.
The Nike VaporMax launches on Sunday March 26, for more details visit Nike.com.