The official footwear sponsor of ComplexCon, Puma, unveiled a whole treasure trove of goodies for the attendees at Long Beach Convention Center this past weekend, and on Sunday, the brand invited its latest celeb collaborator, the “Queen of SnapChat,” YesJulz to represent at its booth.

Born Julieanna Goddard, she is a renaissance woman personified. A brand influencer, an events producer, an A&R, a publicist, YesJulz is simultaneously the host and the talent as she broadcasts gorgeously unperfected video takes for a SnapChat following of an estimated 300,000 viewers.

Between her constant jet setting, Complex caught up with YesJulz to talk her Puma collaboration.