Overcoming the odds is nothing new to New York Giants wide receiver Victor Cruz. He grew up in Paterson, one of New Jersey’s roughest cities, struggled with academics at the University of Massachusetts, had his father pass away, went into the NFL undrafted, and dealt with knee and leg injuries in 2014 and 2015. But he’s made it past the hurdles that life’s presented to him, and he’s working with Jersey City sneaker boutique Sneaker Room to help others in need, too. This year they’re collaborating to assist people struggling with breast cancer in their home state with a pink pair of Cruz’s signature Nike sneaker, the Air Trainer Cruz.

For the past three years Sneaker Room has done custom all-pink sneakers through NIKEiD to raise money for Breast Cancer Awareness. This year, the shop’s owner, Suraj Kaufman, was able to turn the project into an official collaboration with Nike. It doesn’t hurt that him and Cruz are close friends, either.

The shoes this year are limited to just 50 pairs. It’s such a limited-edition project that Kaufman hasn’t seen the finished product himself yet, but that’s not stopping him and his shop from preparing for the big release, tentatively scheduled for early November. The inside of his store, located in The Heights neighborhood of Jersey City, has been transformed to mimic the special packaging that’s going to come with the shoes. A special logo has been created for the collaboration too, with a simple mantra that reads, “Sneaker Room cares.”

The shoes themselves will be auctioned off, with a starting bid set at $1,000 and a Buy It Now option of $2,000. 100 percent of the proceeds are going towards Breast Cancer Awareness.They’ll be available in men’s sizes 6-15.

Complex recently sat down with  Cruz and Kaufman at Sneaker Room to discuss the upcoming shoe, the NFL’s custom cleats policy, and what’s next for his signature sneaker.