Earlier this week retired NBA and now Chinese Basketball Association player Stephon Marbury took to Instagram to announce the resurrection of his Starbury sneaker line. The main goal of his brand was to provide people with extremely affordable sneakers, compared to major sportswear companies such as Nike and Jordan. While his on-going effort is commendable by many, most sneakerheads wouldn't be caught in a pair simply because of the way they look.
He then took to Twitter to speak about his sneakers compared to competitors, claiming that $200 Nikes and Jordans are made for $5 in the same factories his sneakers are made in. With prices steadily increasing, sneakers are becoming less affordable to the average consumer, regardless of quality.
Marbury is confident in the success of Starbury, so it will be interesting to see if the brand can make a resurgence the second time around.