Fresh off of last weekend's Diadora N.9000 "Lire" release, Concepts has wasted no time in rolling out its next collaboration. This time around, the Cambridge, Mass., sneaker store resumes its partnership with Brooks to unearth the Beast 1 retro runner.
Originally launched in 1993, the Beast 1 kicked off what has become one of Brook's longest lasting franchises. Now, Concepts is looking to the late '60s, not the early '90s, for its inspiration on this collab. The "Voodoo" Beast 1 gets its colors from the psychedelic art and music found in Seattle during this period, which is most evident on its trippy Concepts-branded packaging. For the materials, Concepts kept it as retro as possible with rich suede, nylon, mesh, and reflective 3M overlays.
These are set to launch next Saturday, October 10, for $150. In the U.S., this release is a Concepts exclusive, but it will also be stocked at select stores overseas.