Last night at Hip Hop radio station Power 106’s “Powerhouse 2015” Kanye West shared the stage with Ludacris, Kid Ink, and a pay of adidas Ultra Boosts that have caused quite a stir.
The all-white upper features a knit upper with synthetic overlays on top of a boost midsole with a black outsole. The sneakers have been on adidas.com for a pre-order ahead of their official release in early June. But after Kanye was seen wearing the pair last night, the pre-order has completely sold through and adidas.com now merely says, “Coming Soon,” instead of the pre-order option.
Kanye’s influence continues to help sell through even general release shoes, but he’s not the only rapper on the adidas Boost wave.
Action Bronson took to Instagram on Friday to flex with three new pairs of adidas boost sneakers, including a black and red Ultra Boost, and two pairs of Y-3s that utilize the technology. He obviously loved them saying, “IM TRYING TO ONLY PUT ULTRA BOOST ON MY FEET.”
Between Kanye’s wear, the immediate sell through of all pre-order pairs, and Action Bronson’s
gloating emphatic reviews, it seems adidas’ Boost won the weekend.
UPDATE (5/17, 11:10 p.m.):
Kanye West closed the Billboard Music Awards tonight by performing "All Day" and "Black Skinhead." During his grand performance, he rocked the all-white adidas Ultra Boost just one day after wearing a pair at Power 106’s “Powerhouse 2015.”