ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.

Secure your spot while tickets last!

If you're just checking in, you may have seen the sick photos we shot of the adidas Yeezy Boosts, but what exactly runs through someone's mind when they unbox for the first time the most anticipated sneaker drop in recent history? We decided to find out. Fair warning, though; this video isn't for the faint of heart and hypebeasts may just piss themselves. Peep the video above and let us know what you think.