Jordan Brand is more than just sneakers. When it comes to storytelling, branding, and creating experiences, sneakerheads can always count on Michael Jordan's label to deliver. Its latest initiative is still relatively unknown, but it's going to involve this mind-blowing basketball space in Los Angeles.
Called the Jordan Hangar, the space houses a basketball court that dons Chris Paul and Blake Griffin's logos as well as grey patterned hardwood.
It's not exactly known how Jordan Brand plans to use the hangar, but if it's anything like the Terminal 23 space in New York, expect the spot to be a hub for special events, shows, and, obviously, hoops.
Let's hope Jordan Brand reveals more information soon. In the meantime, He Suits, He Scores! already got an early look, so enjoy the photos below.
[via He Suits, He Scores!]