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Footlocker and adidas are getting pretty meta with their latest concept, offering a shop-in-shop experience, titled "The a Standard."
The a Standard, located in 28 Foot Lockers across the United Staes, will sell premium products from both adidas performance and style collections. Each space contains interactive technology, including a touchscreen display to aide shoppers in engaging with and learning about key three stripes products. To celebrate the launching of The a Standard, adidas will release the Pure Boost "City Blur" colorway print later this month.
Get acquainted with The a Standard in the images above and get a glimpse of what the "City Blur" colorways look like on the adidas Pure Boost below.