If you grew up in the U.S., then Moomin, a comic that was written in Swedish and published in Finland, is unfamiliar to you. But to Sweden's Sneakersnstuff, that's the stuff they grew up.
For the shop's latest collab, they worked with Moomin and Finnish sneaker brand Karhu on two sets of runners that pay homage to the drawn-in world that exists for the Moomins—the hippo-like characters that are in the comic. The insoles feature the actual comic strips. It's also that weird character you've seen for years in Gary Warnett's blog logo.
For those looking to make a switchup in their summer sneaker rotations, this collab will be available on Saturday, June 14 at Sneakersnstuff.
