Reebok is charting a new path in its history starting with a new logo.

In the video below, Matt O'Toole, the Global Head of Reebok, discusses the changes and the new direction of the brand. The Delta logo, which was originally just used on its CrossFit line of products, will now be the global mark for the brand officially replacing the Vector - the Reebok logo we all know. In addition to the logo change, Reebok is changing its business model by no longer focusing on the elite athletes, but instead on the every day person. Instead of creating product for various sports, Reebok will now be solely focused on fitness.