Brand giants Lululemon, Nike and Under Armour are a given for today's active ladies, but let's go beyond your local mall for some fun finds to kick off the new year. From budget-friendly basics to a major splurge piece, here are some new fitness brands to check out.
Oiselle is amazing, here's why. Started by University of Oregon alumn Sally Bergesen, the brand (pronounced wa-zell) launched in 2007 to supply women with great-fitting running clothes that stretched beyond the black capri with neon trim.
Looking for something unexpected to spice up your daily gym look? Crazy prints, flirty cuts and fun separates are perfect pepping up studio classes and yoga.
Recently launched Cory Vines offers workout staples in a gentle color washes and simple cuts. Pastel tees and socks are soft but durable and their essential black leggings get the job done with just enough stretch.
Cofounded by Kate Hudson (sold), Fabletics takes it back to basics without breaking the bank. Shop Kate's picks or select two of your own two pieces for the price of one ($25) for your first outfit.
Sweaty Betty is a great option for you if you're looking for a brand with a consistent fit and an athletic vibe that's not overly aggressive. Offering pieces for every major activity you can think of, SB has a forgiving fit, great colors and the occasional matching set that you'll want to snatch up fast.
Every once in a while you need to feel like your outer appearance matches your inner Beyonce-fueled badass self. Active brand Michi can help, inserting a mesh cutout and black straps wherever you desire, making for one seriously sexy gym silhouette that Madonna would be proud of.
adidas by Stella McCartney
Stella is the best, hands down. Her on-going collection for adidas kills it every season, infusing workout essentials with lifestyle silhouettes, fun materials, and the most flattering colors to ever hit the gym floor. Wear anything from this collab and make it rain compliments.
Australia's best selling women's activewear brand is now available in the states, offering a very wide range of separates. Colors are more sunny than neon, prints are girly with a twist, and if that doesn't get your butt to the gym the motivational messages will.
You might recognize Moving Comfort for their amazing sports bras (which are sold at major retailers including Dick's Sporting Goods), but this brand is equipped to outfit you head-to-toe. A great fit is just the start, after 2 years of continuous wear, their leggings are still one of our all-time favorites.