KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Columbia's often imitated, never duplicated Omni-Heat Reflective technology.

What is it? This not-to-be-missed reflective technology is flashier than traditional outdoor gear. The lining composed of small silver dots built to reflect and retain heat energy, artfully concealed inside of your cold weather boots and apparel.

How does it work? Made to regulate temperature through a laminate process of reflecting body heat while eliminating excess moisture, this technology works much like a post race "survival blanket" to restore heat back to the body without the bulk of extra layers.

Notable Products: Men's Bugaboot (pictured), Men's Triple Trail II Shell

Bottom Line: Back in full swing this winter, the reflective technology has been one of the mainstay technologies from the outdoor sportswear giant, claiming to restore heat to keep you up to 20% warmer in colder temps.